Dear Pizza Hut: Trash the marketing team that decided a “Pizza is Bae” hoodie was a good idea. The kids are cancelling that basic term faster than you can say “on fleek.”
(If you’re over 20 and would like a translation of the above paragraph, click here).
The Hut Swag campaign smells like something a committee of middle-aged suits dreamed up in a boardroom while trying to tap the “youth market.” Preach.
Here are a few of the offerings, if you’re inclined to wear your stomach on your sleeve:
“Stay Cheesy” hat: $14.99
“Devoted to pizza’ t-shirt: $15.99
Pepperoni scarf: $29.99
“Dreaming of pizza” pillowcase: $39.99
Pizza-themed longboard: $179.99
Tribal Pizza Leggings: $49.99
Tight leggings and cheesy pizza aren’t a match made in heaven, but this ill-advised scheme isn’t the first time a large company has gone off track.